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Free GMB audit: how does your business look on Google?

We read your live Business Profile and score it. You'll see what's missing, what's costing you calls, and where you rank against the businesses competing for the same local searches.

Reads only what Google already shows publicly. We never ask for access to your account.

  • 8 checks on your live listing
  • 20 nearby competitors ranked
  • 30s and no sign-up

What is a GMB audit?

A GMB audit, also called a GMB profile audit, is a check of your Google Business Profile, the listing that shows your business on Google Search and Maps. It looks at whether the basics are complete, how your reviews, rating and photos compare with competitors nearby, and what to fix first so more local customers find you and call.

What this free Google Business Profile audit checks

Every check runs on your live listing, using the same public information your customers see.

Phone numberCustomers tap to call straight from Search and Maps.
Website linkGives people a place to learn more and book.
Opening hoursMissing or wrong hours turn customers away at the door.
Primary categoryThe most important setting for which searches you appear in.
PhotosListings with 10 or more photos look active and trusted.
Number of reviewsCompared with the businesses competing for your customers.
Star ratingMeasured against the average in your area, not a fixed target.
Service detailsAttributes such as delivery or outdoor seating, where Google lists them.
The platform behind the audit

What you get when you connect GMBPro

The audit is free and needs no account. Connect your Google Business Profile and a free trial opens everything here.

Start your free trial

The audit reads only what Google shows the public. Connecting your profile adds what it cannot see from outside: your posting frequency, your reply rate and the services you have listed.

Your Google profile, managed

  • Categories, hours, phone, website and description kept current from one screen
  • Photos pushed to your listing under the right category: logo, cover, interior, food and team
  • Services and products published to Google
  • Booking, order and menu links added to your profile
  • AI drafts every profile field from what your business actually does

Posting that keeps you visible

  • A month of posts written in one click, from your business rather than a template
  • Published on schedule without you opening the Google dashboard
  • An image on every post, made for you or uploaded by you
  • Video scripts and long-form blog posts when you want them

Reviews, handled

  • Every review, across every location, in one inbox
  • AI replies in your own tone. Approve each one, or let them post automatically
  • A branded QR code for your counter and a ready-written WhatsApp request

Every channel as one job

  • Google, Facebook, Instagram and LinkedIn from one screen
  • One idea, with a caption tuned to each channel
  • Scheduled publishing across all of them at once
  • Connection status for every account in one place

Your website

  • A full block-based website builder with themes, with no separate subscription
  • A free subdomain to start, your own domain when you are ready
  • Blog built in, publishing alongside your social posts

Proof it is working

  • Views, searches, calls and direction requests in one report
  • Download it as a PDF, share a link, or have it sent to you each month
  • Listing health checks: your standing with Google, verification, and who holds manager access
  • An AI assistant in your dashboard that answers questions and does the work
  • Brand kit, team access and a support inbox

GMB audit vs local SEO audit

GMB audit

Looks at your Google Business Profile: the listing in Maps and the local pack. It is the fastest way to win more calls and direction requests from people nearby.

Local SEO audit

Looks at your website as well: pages, speed, local keywords and links. If you also have a website, run our free website SEO audit next.

Frequently asked questions

Is this GMB audit tool really free?

Yes. The audit is free and needs no account or card. To keep it fair for everyone, each person can run up to five audits a day.

Is a GMB audit the same as a Google My Business audit?

Yes. Google renamed Google My Business to Google Business Profile in 2021, so a GMB audit, a Google My Business audit and a Google Business Profile audit all mean the same check.

How long does a Google Business Profile audit take?

About 30 seconds. Type your business name and city, pick your listing from the matches, and the report appears.

Do I need to give access to my Google account?

No. The audit reads only what Google already shows the public, so there is nothing to log in to or approve.

How are competitors chosen?

We look at businesses in the same category within 10 km of you and rank everyone by the number of Google reviews, which is one of the clearest signals of local trust.

Why are some points held back from my score?

Posting, review replies and Q&A are visible only to the profile owner, so they cannot be checked from outside. Rather than assume they are fine, the score holds back between 5 and 20 points, depending on where you rank locally, until they can be checked.

How often should I audit my Google Business Profile?

Once a month is enough for most businesses, and again after any big change such as new opening hours, a move or a new service.

How do I improve my GMB score?

Fill in every basic field, add at least 10 good photos, ask every happy customer for a review, reply to all reviews, and post regularly. GMBPro can do the posting and the replies for you.

Can I audit a competitor's profile?

Yes. You can audit any business listed on Google, which is a quick way to see what the businesses ranking above you are doing differently.

Run my free GMB audit About 30 seconds. No sign-up.
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Local Visibility Score

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Business growing tips

What actually moves a listing up, and where we take the work off you.

  1. Post regularly, or Google lets you fade

    Google favours profiles that show signs of life. A listing that has not been posted to in months quietly slides down the results while active ones move past it. We publish for you every week, so yours never goes dark.

  2. Reply to every review, quickly

    Replies work twice over: customers read them before deciding, and Google treats them as a signal that the business is being run. Unanswered reviews say the opposite. Our AI answers each one in your own tone, within minutes.

  3. Photos are a ranking signal, not decoration

    Fresh photos keep the listing active and give someone comparing three businesses a reason to pick yours. We keep new photos going up for you, filed under the right category.

  4. Leave nothing on your profile blank

    Every empty field is a search you cannot appear in and a question a customer has to ask someone else. We show you what is missing and what nearby competitors have filled in that you have not.

  5. Run Google and social as one

    Your profile, Facebook and Instagram all reward the same thing: consistent activity. Doing it three times over is why most businesses stop. We manage all of it from one place, automatically.

What we found on your listing

Every one of these was read from your live profile on Google.

    What we can't see from outside

    Google only shows these to the profile owner. Connect your profile inside GMBPro and we check them too:

    Your business description Which attributes you have set Whether you reply to reviews, and how fast Your posting history Unanswered Q&A Services and products listed Views, searches and calls Who else has manager access

    Want this report to keep?

    We'll send it over so you can work through it, or forward it to whoever looks after your listing.

    Fix all of this without doing it yourself

    GMBPro posts to your profile, adds your photos and services, asks customers for reviews and replies to them for you, across Google, Facebook and Instagram.

    Start free trial

    No credit card required.